Our Team

Derek Cockrell

Owner, Manager of Wealth

About Me

I’m passionate about helping people reach their financial goals so they can focus on what matters most: family, friends, and life!

My journey into financial planning began with the values my parents instilled in me. My dad, a naval officer for 21 years, taught me discipline, resilience, and the importance of hard work. Growing up in Melrose, a small town in eastern New Mexico, I learned the significance of community, faith, and helping others. These principles have shaped both my life and career.

After my dad retired from the Navy, he transitioned into finance and passed on his knowledge to me. He taught me the fundamentals of investing, estate planning, and using insurance to help minimize risk and capitalize on tax advantages. My parents taught me that there should be no separation between business and personal ethics; rather, we should apply a consistent, ethical approach to all areas of our lives, focusing on honesty, integrity, and serving others.

My Career Journey

After earning my BBA in 1996, I married my best friend, Jessica, and we began building our life together. I started my career as a loan officer but quickly discovered that financial planning was my true passion. I had the privilege of working alongside my dad in his practice, learning how to serve clients with care, integrity, and attention to their unique goals. His example of serving clients with honesty, respect, and care taught me to prioritize trust and relationships in every client interaction. Whether it’s guiding investment decisions, creating estate plans, or crafting tax-efficient strategies, I’m driven by the opportunity to make a positive difference in people’s lives.

In 2000, I purchased my dad’s firm, Contemporary Benefits, LLC, where I focused on supporting small-business owners and professionals with employee benefit plans and individual wealth management. In 2023, we launched Watershed Wealth Management, a firm dedicated to helping individuals achieve their financial dreams, while Contemporary Benefits continues to serve businesses with employee benefit plan solutions.

Community Involvement

Giving back to my community has always been an essential part of my life, thanks to the example set by my parents. I’ve been fortunate to serve in a variety of roles over the years, including:

• Rotary International: 25 years of membership, 1997-2022
• United Way of Eastern New Mexico: 9 years on the board, serving as campaign chair and board president, 1998-2007
• Boy Scouts Finance Committee Chair: 3 years, 2001-2003
• Chamber of Commerce: 10 years on the board, including 6 years on the executive committee and a term as board president, 2008-2016
• Plains Regional Medical Center: 17 years on the governance board, 2005-2023
• Clovis Music Festival/Draggin’ Main Music Festival: 12 years with the committee, including 3 years as chair of the Draggin’ Main Music Festival, 2009-2021

In addition, I served as an honorary commander at Cannon Air Force Base from 2015 to 2017 and on the board of Clovis Christian School from 2016 to 2024 as a secretary/treasurer.

Life Outside of Work

Family is at the heart of my life. I’ve been blessed with an amazing wife, a wonderful son, daughter-in-law, and precious grandson. I enjoy spending time on the water, playing the drums, and serving in my church.

Living and working in a community I love, surrounded by incredible people, fills me with gratitude. The trust and relationships I have with my clients are one of my greatest joys, and I’m deeply committed to helping them simplify their financial lives and achieve their goals.

Marli Raney

Financial Representative

About Me

My journey in financial services began in 2010 as an agent with New York Life Insurance Company. In 2017, I took the leap to become an independent financial representative, and in 2023, I proudly joined Watershed Wealth Management. Over the years, I’ve specialized in insurance and investments. What I love most about my work is getting to know my clients personally and tailoring strategies to fit their unique needs and goals.

My Career Journey

I started my professional journey back in 1995, working in bookkeeping and rental property management. I earned an accounting degree from Clovis Community College in 1998. By 2010, I had transitioned to financial services, and I’ve spent the past decade immersing myself in different facets of the industry. Those experiences provided me with a strong foundation that continues to guide me as I support my clients and grow my entrepreneurial ventures.

Community Involvement

Beyond my career, community service has been a significant part of my life. Here are some ways I’ve been fortunate to give back:

• Clovis/Curry County Chamber of Commerce: Board member from 2016 to 2025; Chamber President in 2023; served on the Committee of 50, Safe and Affordable Housing committee, and the Clovis Music Festival committee
• Clovis Rotary Club: Member since 2014 and Club President in 2017
• Curry County Republican Party: Vice-chair since 2020
• Clovis Christian Schools: Volunteer since 2010, supporting school events and activities

Life Outside of Work

Family is my greatest joy. My husband Rick and I have been married since 1999, and together we’ve raised two amazing kids—our son Dillon, who’s currently attending Eastern New Mexico University, and our daughter Jalisa, who’s in high school at Clovis Christian School.

Faith is also a cornerstone of my life. I’m honored to serve as the lead director for Bliss Women’s Ministries at Legacy Church in Clovis and Portales, where I help women connect and grow in their faith.

When I’m not working or serving you can usually find me planning events, decorating, crafting, or spending time in the garden. I also love traveling and exploring new places with my family.

Marli Raney is a Financial Representative with LPL Financial and is not an Investment Adviser Representative (IAR) of Mariner Independent Advisor Network (MIAN).